Empower Me Photo

Isn’t life exciting? It should be. Think about it. First of all, Life is fragile – at any age. Secondly, the last time that I checked the percentage of people on the planet that at some point die is pretty much exactly 100%. Those are just the negatives. What about all of the positives? The beauty of the world, the grace of God, the love and embrace of family, the joy of making a difference to those around you and the love and respect that the world offers in return – along with some other things.

Here it is Monday morning and we have choices. We can move with energy and excitement (even though the tank may appear to be low) or we can wallow around and be slow about embracing the opportunity of the work week ahead.

Life is exciting and you have the ability to create your own future. And that includes weight loss and your path to becoming slim and healthy looking. It starts with a vision. Knowing what you want and being clear about your destination (WHERE) and your motivations and commitment (WHY) is critical. Sure, the strategies and tactics (HOW) that you take along the way are important but nothing as powerful as the WHERE and the WHY. In the end, the HOW really doesn’t matter – it is mostly about the WHERE and the WHY.

So what is the inside look? I thought this morning’s blog post could be a brief update on the progress of Empower Me Photo. It has been an interesting journey and one that has included a few surprises. I started to write ‘a few surprises’ and while that may be true to me, I doubt that any of the twists and turns along the way were surprises to the Lord above.

Empower Me Photo started out as a quality photo revision offering for those seeking weight loss. And that remains our signature offering. Those tools are helping more and more people achieve their dream of weight and shape by serving as empowerment toward them staying on their program over the long run. Customers are excited about the products and that has provided us inspiration along the way.

At about the time the company launched late last year, we started drinking the social media koolaid and the concepts of “Inbound Marketing” (great book). So content was king and we tabled being a merchant. The emphasis on sign-p forms diluted the product value proposition on the website and the blog was not optimized for search engine rankings – but otherwise the content was getting positive reviews and over 250 articles on weight loss were published, along with 100+ videos.

Across this entire period, I have immersed myself in the weight loss category by reading dozens upon dozens (probably well over 100) of related books and offerings. And that has allowed me to collaborate directly with many of those authors and providers.

The site is being redesigned along with the Auto Responders being optimized. And this will allow us to apply some much needed ‘offline’ balance to our business expansion. So pursuits of speaking engagements became a priority and the prerequisite of authoring a book became an opportunity. “Weight Loss EMPOWERMENT” is presently in Peer Review with several successful authors. It is very exciting to see the book become manifest and so many of you have contributed along the way.

As summer arrives, the world will turn their attention to South Africa for the 2010 FIFA World Cup. My son and I will be attending and we are thrilled to continue to meet our commitment of attending all (soccer) world cups. It truly is the world’s game with over 200 countries competing over a two year period to be one of the 32 finalist nations every four years at the World Cup Finals. It is an amazing experience and very educational for both me and my son.

As we return from South Africa, the book release date will be finalized; the anticipated date is August 1st. At that time, we hope to be fully engaged in getting in front of weight loss audiences on a very regular basis. The blog will always continue and our article and video work will remain a regular component.

We are excited about the process and prospect of bringing our expanded message to so many new frontiers. We thank you for allowing us to update on the business progression – especially those of you expecting to see the regular weight loss empowerment blog post today. Our business success is important to our sustained effort of empowering weight loss.

Thank you for your support!

Let The Vision Empower You!